Zeli SRL
Zeli SRL Industrial automation since 1981
IT EN
About

Industrial components, for 50 years.

Zeli SRL is an Italian supplier specialized in components for industrial automation: solenoid valves, pneumatics, hydraulics and sensors.

The company

Founded in 1981 in Modena, Italy, Zeli SRL has served northern-central Italy's manufacturing industry for nearly half a century. From our headquarters at Via Pancaldi 59 we distribute spare parts and components for:

Distributed brands

We work with the leading global manufacturers in the sector:

BrandSpeciality
Parker HannifinHydraulics, pneumatics, motion control
Eaton VickersHydraulic pumps and valves
HoneywellIndustrial sensors and safety
UFI FiltersFiltration
HYSYHydraulic components
Bonesi PneumatikPneumatics
AlfamaticIndustrial pneumatics
CEME, ODE, OlabSolenoid valves
RotorkActuators

Liara — our technical AI

In 2026 we launched Liara: a conversational AI assistant dedicated to our technical customers. Liara is available 24/7 at automazionezeli.com and helps with the technical selection of components.

Liara is based on a Qwen3 32B language model with proprietary fine-tuning on our catalogs and 50 years of technical expertise. Inference runs entirely on our servers in Germany (Falkenstein) — no data leaves the EU datacenter, no training on external providers.

FlowForge — the platform powering Liara

Liara is the first consumer application built on FlowForge, an Italian enterprise-grade workflow AI platform we are making available as a separate product. If you're looking for an alternative to n8n or Zapier with native Claude/Anthropic integration, visit flowforge.automazionezeli.com.

FlowForge offers:

The zelistore

Our online shop zelistore.it is where customers check availability, prices and place orders. Liara doesn't sell — it helps you understand what to order, then you go to the store.

Sustainability and quality

We work only with ISO 9001 certified manufacturers compliant with European directives (CE, RoHS, REACH). For our digital infrastructure we chose hosting in Germany (100% renewable energy for the Hetzner Falkenstein datacenter) and serverless architectures only where latency requires it.

Contacts

Zeli SRL
Via Pancaldi 59, 41122 Modena (MO), Italy
VAT / Tax ID 01331980365
Phone: +39 059 361164
Email: [email protected]
Hours: Monday-Friday 8:30-12:30, 14:00-18:00 (CET)

Platform author

Nicola Cucurachi — Process Manager Zeli SRL
Nicola Cucurachi Process Manager Zeli SRL & internal DPO

Process Manager at Zeli SRL and internal DPO. He developed nothumanallowed.com as an experimental platform for building fine-tuning datasets, RAG systems, and studying agentic work strategies. From that work came 3rdArm, the parent application from which all Zeli products derive: Medea (email client with Liara integrated), WebCraft (advanced IDE with AI), and FlowForge (multi-tenant SaaS workflow automation). He personally handles the installation and LoRA fine-tuning of Liara's self-hosted model and runs the on-premise EU infrastructure. The entire platform was designed, directed and built by Nicola using Claude Code (Anthropic CLI) as an enterprise-grade development multiplier: an asymmetric work pattern where architecture, priorities, security choices and quality standards remain human, while iterative implementation is AI-assisted — what a team of ~20 people would produce in 2-3 years was here delivered in a few weeks with this workflow.